Going Deep and Narrow

In business, the trick is to do one thing really well.

Jim Collins, in his book Good to Great, talks about what he calls the 'hedgehog principle'.

The hedgehog principle involves three, interrelated, critical elements:

• Knowing what you are passionate about
• Identifying what you can be the best in the world at
• Having the financial engine that can fuel the other two elements
  

Pursuing this end requires dogged determination, resilience and persistence, endless practice and a commitment to ongoing learning.

In a recent conversation that I had with a top CEO this week, he talked to me about the need to go 'deep and narrow'. This phrase really captured it for me. Know yourself and what you are passionate about, and be relentless in your drive to achieve it.

Peter Drucker once said, "Where something is being achieved, there is a monomaniac at work."

How about you? What is the one thing that you must do?