Uniqueness in Business

What makes your business unique? I ask this question of myself everyday. What is it that makes what I do different from what others do? Is there a difference?

Many people use the same words to describe their knowledge. I think what makes them unique is that quintessential thing called “know-how”.

W. Clement Stone, in his wonderful and inspiring book "The Success System that Never Fails," talks about the distinction between knowledge and know-how. I think his definition is worth memorizing:

“Know how is doing that something the right way, with skill and effectiveness, and with a minimum expenditure of time and effort.” p59.

For me, this attribute applies to people I think of as "naturals". They have mastered their craft through years of practice and experience. They make it look so easy. They have a depth of knowledge, borne of applied wisdom.

What makes you unique and successful in your business is this something! Do you know what that something is? It is pure gold when you discover it.