Know Your Market All The Time

There is always someone who is out to beat us to market with their product or service. You must know what you can do and what you cannot do. As Dirty Harry said, “A man’s got to know his limitations.”

We need to know where we fit in the market place. We have to be very practical about this. In small business, there are wonderful opportunities to help your current customers and your future customers find ways to use your product or service in a manner that will build their business success. These are the customers I want.

I use a strategic framework in my business that captures my thought and helps me come up with great products, services and delivery systems for customers that are a "best fit" for them and ensure their success in the market place.