The Signs of Change Come from Outside Your Own Business

Listening to the social changes that are occurring in the lives of the people around me holds the key to being innovative in my own business. The changes in the way I conduct my business, I have noticed, come not so much from what is going on inside of it, but through those insights and practices of people outside of it. They are coming from completely different areas of life, experience and expertise, and therefore offering fresh perspectives. Being able to make effective and responsible decisions relies on my having my ear close to the ground and listening out for these signs of change in the world at large.